KEVIN THOMASON (CONTINUED)
KEVIN THOMASON (CONTINUED)
Presentations:
Mr. Thomason has presented to groups such as the American Bar Association, The Legal Marketing Association, LegalTech, and Glasser Legal Works on the various topics relating to legal marketing on more than 35 occassions:
The Estate Planning Forum - June 22-24: The Effective Use of the Web by Lawyers.
LegalTech, Los Angeles - June 15, 2001: Web Sites for Solos & Small Firms - Can You Do it
Yourself?
LegalTech, Los Angeles - June 13, 2001: Intranets & Extranets - Why Your Mid-Size Firm Needs
Them RIGHT NOW!
Lorman Education Services, San Francisco - March 28, 2001: Business Development and Marketing
for Lawyers in California.
LMA (Legal Marketing Association), 15th Annual Conference, Toronoto Canada - March 21, 2001:
How to Merge Two Law Firms on the Internet.
LMA (Legal Marketing Association), San Francisco - May 19, 2000: E-Lawyering: The Future of
Delivering Legal Services: Ethical Considerations Re: Firm Extranets and Websites and Targeting
your Website.
Chaos Dot Com (ABA), San Francisco - April 15, 2000: A Symposium On The Regulation Of
Technology-Based Law Firm Client Development.
ABA Techshow 2000, Chicago - March 31, April 1, 2000: The Web is not TV: Strategic Planning for
Law Firm Websites, and Internet Law Primer: Hosting Agreements, Website Contracts, Net
Jurisdiction and More.
Lorman Education Services, San Francisco - March 29, 2000: Business Development and Marketing
for Lawyers: A Cutting Edge Approach for the New Millenium in California.
Glasser Legal Works, San Francisco - March 7, 2000: Recruiting Revolution: Marketing on the 'Net
in 2000 -- Placement and Retention on the Net, and Breakfast Workshop: Targeted Internet
Marketing.
Glasser Legal Works, Los Angeles - November 1999: Two Panels: Cybersleuthing and Targeted
Internet Marketing.
Santa Clara County Bar Association - October 1999: Web Sites 101 For Solo and Small Firm
Practitioners.
WEB99 Conference (San Francisco) - June 1999: ADA and the Internet.
Glasser Legal Works San Francisco - February 1999: Top Legal Websites.
C|NET - "The Web" Television Show - April 11 1998: Guest on Nationally Televised Show. Topic was
"Wired Law Firms."
Association of Defense Council (ADC) of Northern California - March 1998: Internet Marketing for
Lawyers.
Bar Association of San Francisco - March 1998: Making the Web Work for You.
Association of Primerus Law Firms - October 1997: Using the Internet to Market your Practice.
Sacramento Legal Computer Users Group (S.L.U.G.) - June 1997: Developing and Promoting
Lawyer Web Pages and Internet Lawyer Advertising Issues.
East Bay Legal Administrators - June 1997: Overview of Internet and how to create webpage.
Consumer Attorneys of California - April 1997: Internet Privacy.
Santa Cruz Legal Secretaries Association - February 1997: Designing a Website for your Law Firm.
The Society of Forensic Engineers, Monterey - February 1997: Marketing your Services on the
Internet.
Consumer Attorneys of Santa Clara County - January 1997: Using the Internet.
Santa Clara County Bar Association - January 1997: Making the World-Wide-Web Work for You.
Politics Online Conference, San Francisco - December 1996: Proposition 211.
Consumer Attorneys of California, Annual Convention, San Francisco - November 1996: Accessing
the World-Wide-Web and Millions of Consumers and Computers and the Internet - for Lawyers.
Northern California Association of Law Libraries - November 1996: Packaging Information on the
Web.
Consumer Attorneys Association of Los Angeles, Annual Convention, Las Vegas - October 1996: Top
10 Legal Website Secrets of Success.
Santa Clara County Bar Association - September 1996: The Internet for Lawyers.
Consumer Attorneys Association of Los Angeles - September 1996: Computers & The Internet for
Attorneys & Judges.
Hastings Communications and Entertainment Law Journal 8th Annual Computer Law Symposium,
San Francisco - February 1996: Designing a Website for Your Law Firm.
Barrister's Club - San Francisco, September 1995: An Internet Career: Career Options for Lawyers.
California Political Attorneys Association - September 1995: Political Resources on the Internet.
Internet SIG of The Software Entrepreneurs Forum (SEF) - April 1995: Starting Your Own Website.
Bay Area Internet Users Group - April 1995: Starting a Business on the Internet; The 5 W's.
Publications:
Mr. Thomason has written more than 70 articles and columns on various topics for such publications as The Los Angeles Daily Journal, The New York Law Journal, The National Law Journal, and San Francisco Attorney Magazine.
Law Office Computing Magazine:
Column: Thomason's Internet (Fear.com: Someone Might be Tracking your Moves on the Net) 2/01
- 03/01
Column: Thomason's Internet (Trendspotting: Knowledge Management and its Impact on Law
Firms) 4/01 - 05/01
Column: Thomason's Internet (The Handheld Law Firm) 2/01 - 03/01
Column: Thomason's Internet (Promoting that Website) 12/00 - 01/01
Column: Thomason's Internet (What's the Deal with Law Firm Webpages?) 10/00 - 11/00
Column: Thomason's Internet (A Couple SEVERAL Things that Bug Me!) 8/00 - 9/00
Column: Thomason's Internet (Innocuous "Web Design and Hosting Agreement," or a Deal with the
Devil?) 6/00 - 7/00
Column: Thomason's Internet (Email Abusers from Hell) 4/00 - 5/00
Column: Thomason's Internet (Net Freebies) 12/99 - 1/00
Column: Thomason's Internet ("Trailer Park" Marketing) 10/99 - 11/99
Column: Thomason's Internet (Email Chain Letters and Hoaxes) 6/99 - 7/99
Column: Thomason's Internet (Fighting email SPAM) 4/99 - 5/99
High-bandwidth Internet Access 2/99-3/99
The One Hour Intranet 7/98-8/98
How to Make an Inexpensive Website 4/98-5/98
LMA Strategies: The Journal of Legal Marketing
Things I hate 2/01
What I did this Summer (and this Fall, and this Winter) 1/01
Staying in Style 11-12/00
Surveymania! 10/00
Learning from Video Games 9/00
Customer Relationship Management 8/00
The Hardest Part About Making a New Website 7/00
A Matter of Style 6/00
Web Marketing: 1995 vs. 2000 4-5/00
Stealth Marketing 3/00
The Other Kind of Positioning 2/00
What is "Individual Attorney Internet Marketing?" 1/00
Online and Offline Marketing Integration 11-12/99
Playing Nice Nice with Email 10/99
Winning the Zero Sum Game 9/99
Flowing Up 8/99
Know Your Audience(s) 7/99
The Need for Speed 6/99
Is Your Website a Firm Obituary? 5/99
What Should I Expect from a Website? 3/99
The 10 Most Common Website Boo-Boos 2/99
How to Get More Website Traffic 1/99
Marketing for Lawyers
Adding Interactivity to your Site: Six Tips to Make Your Site More Interesting 7/98
National Law Journal
'Interactivity' Is a Buzzword For Web Sites 3/9/98
New York Law Journal
New Trends in On-Line Searching 3/16/98
Firms Go Low Tech on the Web 1/26/98
Single-Issue Sites Give Firms Forum to Pitch Expertise 8/17/98
San Francisco Attorney Magazine
No Ethics Immunity for Use of the Internet 4/00 - 5/00
Internet Piracy 12/97 - 1/98
How to Write a Press Release for Your Law Firm Web Site 12/96 - 1/97
How to Design a Website for Your Law Firm 10/96 - 11/96
The NETigator 6/01 - 7/01 (tools for the road, managing email, a cool site)
The NETigator 4/01 - 5/01 (domain names, inexpensive intranets)
The NETigator 2/01 - 3/01 (site privacy, word meanings, cheap websites)
The NETigator 12/00 - 01/01 (DSL, site listings, info overload)
The NETigator 10/00 - 11/00 (attorney marketing, buying a computer)
The NETigator 2/00 - 3/00 (email privacy, computer buying woes)
The NETigator 12/99 - 1/00 (getting more traffic, site demographics)
The NETigator 10/99 - 11/99 (managing email, and time)
The NETigator 8/99 - 9/99 (email and other hoaxes)
The NETigator 6/99 - 7/99 (website content, virtual hosting, travel sites)
The NETigator 4/99 - 5/99 (free sites, marketing, promoting sites)
The NETigator 2/99 - 3/99 (testing websites, free webspace, email security)
The NETigator 12/98 - 1/99 (finding your site online, the ADA, security)
The NETigator 10/98 - 11/98 (testing websites, free webspace, email security)
The NETigator 8/98 - 9/98 (fast access, html editors, PalmPilots)
The NETigator (newsgroups, interactivity, free email services) 6/98 - 7/98
The NETigator (fast browsers, search engines, email privacy) 4/98 - 5/98
The NETigator (email etiquette, vpns, web prices) 2/98 - 3/98
The NETigator (interactives, isp problems, html editors, hosting) 12/97 - 1/98
Dear Netty (disclaimers, search engines rankings) 10/97 - 11/97
Dear Netty (buying a computer, free legal research sites) 8/97 - 9/97
Dear Netty (making a website, staying connected, aol) 6/97 - 7/97
Dear Netty (internet, legal sites, privacy issues) 4/97 - 5/97
The (SF & LA) Daily Journal
Cyber Solutions Column (Covering Your Tracks) 11/99
Cyber Solutions Column (Going Offline) 9/99
Cyber Solutions Column (Digging up Dirt Online) 7/99
Cyber Solutions Column (Preventing Road-Rage on the Information Super Highway) 5/99
Cyber Solutions Column (The Low Spam Diet) 4/16/99
Cyber Solutions Column (Inexpensive Intranets) 3/19/99
Cyber Solutions Column (Usightly Websites) 2/19/99
Email Etiquette 1/12/98
Top Practical Legal Sites (Cyber Esq.) Spring 1998
The Internet Lawyer
What Every Website Needs 1/99
Law Firm Homepages and the ADA 11/98
Free Email Services 2/98
A Couple Words on Hiring a Webdesigner 9/97
Internet Sleuthing 7/97
Stealing Home(pages) 6/97
How I Promote Legal Internet Web Sites 3/97
The End of the One Hit Wonder 1/97
A Tale of Two Web Sites
How to Write a Press Release for Your Law Firm Website 11/96
Basic Training 10/96
ALTernative Culture (Archive) 8/96
"In the Pacific Northwest" 7/96
Promoting that Page 12/95
Homesteading on the Internet: Free Web Pages (Archive) 11/95
Top 10 Secrets of Legal Website Success
The Internet Newsletter
The Secrets of a Legal Webmaster: Driving Traffic to your Site 3/98